From the Original Logo to the Skyline: Evolving the 910
Updated: Sep 23
When we launched 910 Apparel back in 2023, our goal was simple: create clean, high-quality, local-inspired gear that celebrates the place we call home. For a long time, our classic block logo carried that vision. It was bold, direct, and represented the initial foundation of our brand.
As 910 has grown, so has our approach to design. Today, we’re excited to introduce a fresh design direction and unveil our newest continuous line-art release: The Wilmington Downtown Skyline Collection.
Why the Shift to Continuous Line Art?
Our original block logo will always be a cornerstone of 910’s history, but we wanted to capture the essence of Wilmington in a more refined, artful way.
Continuous line art allows us to tell a story through a single, unbroken stroke. It’s minimalist, elegant, and versatile—bringing a modern aesthetic to everyday streetwear without feeling overly loud or crowded.
By combining smooth, uniform line weights with recognizable architectural details, this collection bridges the gap between local pride and timeless design.
The Inspiration: Wilmington Downtown Skyline
The new graphic highlights iconic contours of the Wilmington skyline—from the historic downtown riverfront to the structural lines defining our coastal city.
Whether you’re strolling along the Riverwalk, catching a sunset over the Cape Fear River, or repping Wilmington from afar, this piece was designed to feel personal and effortlessly wearable.
What’s in the New Drop
The Wilmington Downtown Skyline line art is now available across several of our signature pieces, including:
Minimalist Hoodies: Soft and midweight perfect for crisp coastal evenings.
Everyday T-Shirts: Lightweight, comfortable fits with chest prints and subtle logo placements.
Accessories: Coozies, and tote bags featuring precision embroidery and crisp prints.
Rooted in Community
With every new collection, our commitment to Wilmington remains the same. As part of our quarterly giveback program, a portion of all proceeds from the Downtown Skyline collection goes directly toward local community initiatives voted on by you after checkout.
Thank you for being part of t
he 910 journey from the beginning—from our original designs to this next chapter.
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