Reinventing Wilmington: How Your Purchases Drive Our Community Giveback
Updated: Sep 23
910 Apparel was born out of a deep love for our coastal home.
We believe that apparel should do more than just look good—it should do good. That’s why we built community giving directly into our business model.
When locals wear 910, it’s a badge of regional pride. When visitors buy 910 gear, they’re taking home a memory while leaving a lasting positive footprint. Together, we’re investing back into the places and people that make this coast home.
How the Quarterly Giveback Works
We wanted to ensure that our charitable efforts were transparent, consistent, and directly connected to our customers. Here is how the process works from checkout to delivery:
1. You Shop:
Order your favorite 910 tees, hats, hoodies, or accessories.
2. You Vote:
After checkout, you get an email where you vote for your favorite donation cause.
3. We Donate:
At the end of each quarter the allocated profits are donated to a vetted community organization for local initiatives within the cause you chose.
4. Our Coast Thrives:
Funding goes directly to environmental cleanup, local beach preservation, grassroots community support programs and more - right in our backyard of the Cape Fear Region.
Causes We Support
Through your votes, our quarterly funds are directed toward grassroots initiatives making a real difference in the Wilmington region, including:
Coastal & Environmental Preservation:
Supporting local conservation efforts to keep our beaches, dunes, and waterways clean and protected for generations to come.
Grassroots Community Support:
Partnering with local non-profits that feed families, empower youth, and strengthen our neighborhood networks.
Small Business & Regional Pride:
Keeping resources local, supporting independent shops, and fostering a strong connection between residents and visitors.
You Have a Good Idea for another Cause? Let us know in your vote!
Wear the Line, Support the Community
Every piece in our collection—including our new Wilmington Downtown Skyline line-art release—carries this commitment. When you wear 910 Apparel, you're repping local art while directly contributing to the growth and care of our coastal community.
Thank you for choosing local, voting after checkout, and helping us make a tangible impact across Wilmington.
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